Model with long blonde waves in a white top

Bella Haire · 2025

BELLA HAIRE

Bella Haire makes high end wigs from ethically sourced human hair. The brief was to photograph the product the way it is actually worn: as hair, not as a piece. One studio day in soft daylight against plaster and stone, close on texture, movement and hairline detail, then full portraits so the wigs read as real. Neutral wardrobe throughout so nothing competes with the hair.

Client: Bella Haire
Disciplines: Campaign, Beauty, Portrait
Role: Photography, Direction
Output: Campaign, e-commerce, social
Year: 2025

Model running a hand through long blonde waves in a white top

Ethically sourced human hair, photographed as hair. Texture first, product second.

Bella Haire card clipped into a blonde hairline — Hairline

Wide tooth comb drawn through long blonde hair — Comb through

Close crop of blonde waves falling over a white ribbed top — Texture

Portraits

Smiling model with long blonde hair in a white strapless dress

Model with long copper hair in a black dress against a white pillar

Portrait of a model with a soft brown bob

Model in black leaning against a white plaster step — Studio

Model in a white shirt and denim seated between plaster columns — Between columns

Behind the scenes: crew filming a model on set — On set

Credits

Client: Bella Haire
Photography: StudioKlijn
Direction: StudioKlijn
Location: Amsterdam
Year: 2025

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