Model in olive satin seated on a brown velvet sofa

Shoeby · 2026

SHOEBY × FRED VAN LEER

A campaign day for Shoeby with Fred van Leer styling. Looks planned on printed contact sheets, shoes lined up in the hallway, then shot against draped linen and brown velvet in a warm Amsterdam interior. Satin in olive and chocolate, oversized tailoring, gold hardware. The set report runs alongside the campaign frames so the styling process stays part of the story.

Client: Shoeby
Disciplines: Campaign, Fashion, Behind the scenes
Role: Photography, Direction
Output: Campaign, set report, social
Year: 2026

Model in olive satin seated on a brown velvet sofa beside draped linen

Styling by Fred van Leer, shot the way it was built: contact sheets, shoe rows and satin in warm light.

Hands going through printed look sheets on a velvet sofa — Look sheets

Model in olive satin against draped linen — Olive satin

Model in chocolate tailoring lying on a brown velvet sofa — Chocolate tailoring

Looks

Model in olive satin seated against draped linen

Model in a black off shoulder top shot past a camera

Fred van Leer adjusting a brown satin dress in a wine bar

Black and white shot of a model being styled on set — Styling

Black and white portrait of Fred van Leer against draped linen — Fred van Leer

Set report

Shoes lined up on a dark wooden floor by the stairs

Camera and printed contact sheets on a velvet sofa

Model laughing in brown tailoring while being photographed — Last frame

Credits

Client: Shoeby
Styling: Fred van Leer
Photography: StudioKlijn
Direction: StudioKlijn
Year: 2026

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