Editions de Parfums Frederic Malle / Launch

Northern
Love

An evening around a scent

Mia Karlova Gallery, Nieuwe Keizersgracht, Amsterdam

Living portrait / 01

You can’t photograph a new scent. You can photograph the evening around it.

For the launch of Northern Love, we captured the entire evening at Mia Karlova Gallery. Not just what happened, but how it felt: the dinner, the guests, the bottle in hand. One production, four content formats: ready for the brand, the press and every talent’s own channels.

Client: Editions de Parfums Frederic Malle
Occasion: Northern Love launch
Location: Mia Karlova Gallery, Amsterdam
Our contribution: Event photography, photowall, living portraits & confessionals

01 / The evening

Candlelight, driftwood and a red thread.

A long table, candles, menu cards tied with red thread. We photographed the evening the way guests lived it: up close, in the warm light, without interrupting the moment.

Dinner table set with driftwood, candles and red thread for the Northern Love launch

Guest writing on a question card at the candlelit dinner table

Northern Love bottles and newspapers on a sculpted wooden plinth

Northern Love bottle on the menu card with red thread and silver cutlery

Black and white portrait of a guest holding a Frederic Malle bottle to her cheek

02 / The photowall

Every guest a portrait.

In front of the red curtain, bottle in hand. The photowall gave every guest a considered portrait, in the brand’s visual language, and ready for the talent to share themselves.

Guest in a leather top applying Northern Love on a sculptural white chair

Guest in a green knit holding Northern Love at the photowall

Guest seated in black velvet beside the Northern Love newspaper

Black and white portrait of a guest with a Frederic Malle bottle

Guest in a leather jacket holding Northern Love against the red curtain

03 / Living portraits

A scent in motion.

Short vertical portraits dedicated to the fragrance. A look, a gesture, the bottle up close. Made for the feed: calm, sensory and unmistakably Frederic Malle.

Living portrait / 02

Guest holding Northern Love up to the camera against the red curtain

Living portrait / 03

Details

The scent lives in the details.

Northern Love newspaper and bottles on a wooden plinth by candlelight

Black and white image of a guest reading the Northern Love newspaper

Frederic Malle bottle on a red display column in the gallery

Living portrait / 04

04 / Confessionals

One card. One honest answer.

Guests drew a question card and answered on camera. Personal, sometimes witty, always real, content that tells the story of the scent through the people who wear it.

Confessional / 01

A guest’s hands holding a confessional question card at dinner

Confessional / 02

A hand placing a Frederic Malle bottle beside a black leather bag

Confessional / 03

Red tights and heels, a hand holding the bottle low to the floor

05 / Coverage

From one evening to every channel.

Everything was shot with its use in mind: vertical for social, quiet portraits for press and brand channels, and strong images the attending talent shared themselves. That is how a launch reaches beyond the room.

01Event photography
02Photowall portraits
03Living portraits
04Confessionals

Black and white portrait of a guest in a checked shirt holding the bottle

Ringed hands cradling a bottle of Northern Love

Confessional / 04

Guest in velvet raising the bottle to her face at the photowall

Guest smiling during the evening at Mia Karlova Gallery

Events / Launches / Brand experiences

A launch that lingers.

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