StudioKlijn
Woman in navy Emma sleepwear laughing on a bed with a laptop
Emma Sleep · 2024

EMMA SLEEP

Campaign for Emma Sleep, photographed over two days in a series of styled bedrooms. Cast in monogrammed sleepwear, laughing, working and lying in, alternating with close product work on pillows, robes and bedding. Available light only — hard morning sun on the wall, soft overcast on the linen — so the product reads exactly as it does at home.

Client
Emma Sleep
Disciplines
Campaign, Lifestyle, Product
Role
Photography, Creative Direction
Output
Campaign stills, product detail, social crops
Year
2024
Two women in navy sleepwear laughing in bed in morning sunlight

Shot at the hour the product is actually used. Available light, real beds, nothing pressed flat for the camera.

Woman in navy sleepwear laughing with a laptop on the bed
Slow morning
Woman working on a laptop in bed in soft daylight
Working in
Close-up of a white Emma pillow with the orange label
Pillow — detail
Rolled Emma robes and towels laid out on a made bed
Robes
Woman in a camel sweater writing in a notebook on the bed
Portrait — morning pages
Set
Two women laughing in bed
Folded robes with embroidered logo
Woman on a laptop in bed
Credits
Client
Emma Sleep
Photography
StudioKlijn
Creative Direction
StudioKlijn
Location
Amsterdam
Year
2024
Next projectARTISTSVarious · 2025
StudioKlijn · Amsterdam